The video is growing to dominate online activity. According to Hubspot, 78% of people watch videos online every week, and 55% watch videos online every day. With the rise of multimedia posts across digital platforms, visual assets have become an essential marketing tool for many businesses. As users pay more attention to dynamic ads, video content is way more effective than text and pictures alone. We researched and want to highlight X reasons you should include videos into your Social Media marketing activities.
Videos are on demand
A third of all the time people spend online is dedicated to watching videos. According to TechCrunch, 100 million hours of video are watched on Facebook every day .45% of their survey respondents watch at least an hour of video content on Facebook and YouTube per week.
2) People pay attention to video advertisement
According to the following HubSpot graph below, video captures and keeps consumer attention. Video content is on top of the list as 55% of their respondents reported that they consume video content very thoroughly. Furthermore, video ads have the highest Click-Through-Rate (CTR) of all the digital formats – 1.84%!
3) And the consumers want more
The chart below is based on Hubspot’s Consumer Behaviour survey 2016 Q1. It reveals that people who browse the web wish to see more video content, as well as news articles and social media posts. Therefore video content as social media post would combine two of the most popular content options desired by the information consumers.
4) Supply reacts
Video marketing is becoming an industry standard when it comes catching potential customers attention online. 87% of online marketers are currently using video content in their digital marketing strategies. Moreover, video ads now account for more than 35% of all ad spending online. Data from the State of Inbound 2016 shows that even more marketers were planning to switch their focus to video content distribution channels this year.
5) Sponsored video content performs extremely well on Facebook
In the era of Ad-blocking and banner blindness Facebook, Instagram and LinkedIn native ads are like a rescue wheel for digital marketers. This type of content is still quite engaging and people are willing to interact with it. According to DealMaker (sponsored social video intelligence product), views on branded or sponsored video content in Q2 2017 were up a substantial 258% compared to Q2 of 2016. Additionally, uploads of this type of content exceeded even that figure by an imposing 311% growth over the last 15 months.
6) It will lead to growth and ultimate ROI
Video marketing statistics provided by wyzowl indicate that 76% of businesses say that video provides a good return on investment. To get you even more excited, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)
Even though video production is not yet the easiest, nor the cheapest task, it pays off and will grow your enterprise. Another aspect which lowers the cost therefore increases the ROI of video content is repurposing. Same video content can be used as a tutorial to explain your product or service on the website as well as the advertising material for video campaign on Social Media.
7) It’s easy to measure engagement
You should use Campaign URL Builder to measure each channel and tactics that are part of your video marketing initiative using these KPIs:
Acquisition – website traffic
Behavior – time spent on website
Conversions – micro conversions
9) Videos are mobile-friendly and easy to consume on any device
Video content is fit for consumption on all devices, ranging from computers to mobile phones. Video and mobile go hand in hand. From Q3 of 2013 to Q3 2016, mobile video views have grown more than 233%. Moreover, YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience keeps getting bigger.
10) Phone video content establishes the emotional connection with your brand
In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. That being said, brands need to be sensitive to the personal experience people have on their smartphones.
11) Video content has the high viral potential
It is estimated that 92% of people who consume mobile videos share them with other people – that is the indicator that quality video content can easily spread across the communities and reach the virality. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined.
12) Video content is the future
The video is very effective now, but more important that this form of content will continue dominating the internet. The Cisco VNI forecast predicts that internet video will account for 79% of global Internet traffic by 2020 – up from 63% in 2015. It estimates the world will reach three trillion Internet video minutes per month by 2020, which is about one million video minutes every second.
The video content landscape is constantly changing as new forms and medias helping to leverage videos emerge in the market. With the rising popularity of Virtual Reality applications, 360 videos offer a new way to communicate your business. Another thing to mention is live videos on social media. If taken advantage and done right it can be a very powerful tool in a marketers selection.
Want to run a creative campaign accompanied with a video for your Social Media?